New personalised experiences in a cultural space

New personalised experiences in a cultural space

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November 14

Publicación de los nuevos retos del programa I’MNOVATION 2019 que buscan respuesta a los desafíos globales.

October 23

FIN DE INSCRIPCIONES

Cierre de la recepción de propuestas a los retos. ¿Todavía no has aceptado el reto? ¡Corre a inscribirte!

November 11

SELECTION DAY

¡Demuestra al jurado que tu startup/scaluep/spin off es la ganadora!

July 2

DEMO DAY

Cada equipo presentará la solución desarrollada al comité de decisión que evaluará la continuidad y el escalado del proyecto.

SOLUTIONS
Social
DURATION
6 MONTHS
LOCATION
BUDGET
25 000 €
BUDGET
25 000 €

Modern museums and exhibitions offer a static cultural experience. All of the visitors and users consume the same content and have very similar experiences without having their culture, education or age taken into account. In the case of interactive facilities, the content normally doesn’t adapt to the user, so each visitor isn’t guaranteed a unique experience. That all means that users only visit a cultural space once, and aren’t encouraged to return. Therefore, the space quickly becomes obsolete as an entertainment option.

At ACCIONA, we are looking for start-ups that can help us to design the museums of the future. How can we adapt content depending on the profile of different museum visitors? How can we attract new players to the cultural sector, to create new experiences and content that’s adapted to the target audience? How can we make visiting museums more attractive to new audiences using tools that they’re familiar with? How can we multiply the number of uses of the space itself? How can we offer new inclusive services that all groups feel they can identify with, and that interest them?